Friday, August 29, 2008

It's a High life with Lowlife



EMO (from what I understand) is: the pursuit of relinquishing inner turmoil through outward expression vehicles including; fashion, music, poetry and music. I think if you asked a so called EMO Boy or EMO Girl they'd poopoo this statement with a torade of abuse ...


Although individuals, there definately does seem to be a dress code and certain cross-over in appearence and trends with other urban tribes!


This is why brands such as Lowlife have risen to fame.


With humble beginnings in the Skater/Rock scene, Lowlife find their Studded Belts adorning the waists of a multitude of groups and individuals, all of whom are looking for accessories with an obvious quality but also a distinct style.



Here at Urban Excess we've always supported Lowlife and increase our ranges every year.


With tie-ins with the likes of cult bands The Gallows and Enter Shikari they've received effortless celebrity endorsement without the marketing budget!!


Lowlife in particular transcends genre boundaries, and our website now stock the majority of the range of Lowlife Studded Belts simply because of the quality of build of these studded belts.

From the basic checker belt that shot Lowlife to fame they're now producing more and more studded belts with new and exciting colour ways.


And for the Autumn Winter 2008 season at Urban Excess our belt range is bulging at the seams with Lowlife products.


As well as the ubiquitous Checker studded belt, new Lowlifemens Belts including:
the new Armour studded belt colourway with the alternate directional studs ... and from our womens belt range the catfur number (no cats were harmed during the making of this belt!!!! )


To give you a little bit of history about Lowlife here's a little snippet from their website:



Born in London in 2001, Lowlife, set out to conquer an untouched market that brought the waistline to the forefront of fashion with a concise belt range.

Over time the collection has grown to include a full range of clothing and accessories, which has been embraced by an ever expanding family of musicians, artists, BMXers, skateboarders and tattooists. By absorbing these influences, flirting with pop culture and encouraging creative independence, Lowlife delivers clothing for an eclectic modern alternative lifestyle, whilst waving the rock‘n’roll flag to every misfit in tow.


The EMO accessory connection comes due to the rather visually aggressive studding and yet providing some functionality to the form. Studded Belts are firstly functional and secondly decorative.


This is not to say that Lowlfe are exclusively EMO or exclusively anything other than quality products.


If you think these belts are your bag then make sure you visit Urban Excess for our full range of mens belts,womens belts,leather belts,belt buckles and Canvas belts.


All the best,


Tom @ Urban Excess

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