We've a great range of brands here at Urban Excess but one of our fav's has to be Goorin Brothers ... we've been stocking Goorin Hats for about 3 seasons and every year we happily increase the range.



This is just a quick post to maybe educate you guys on a brand that, although forward looking, has it's roots firmly in heritage.



Here's a little snippet from the Goorin website:



Since 1895, four generations of Goorins have been advancing the art of hatmaking. Growing the business mainly by underground word of mouth, the Goorins have kept the artistic integrity of their products and the purity of their techniques intact by choosing not to mass market their wares. For over a century, each generation of Goorin brothers has elected instead to cater to individuals who are not swayed by trends, but inspired by timeless tradition and authentic quality. Because, at Goorin, we know style isn’t something you see in a magazine. It’s something you make on your own.



Goorin Brothers is bringing back the hat with vigor and purpose, appealing to a very special class in society. The New Royal Class, as Goorin sees it, is comprised of those creative, unique individuals found in every walk of life who blaze their own trails. These original thinkers thrive in an atmosphere of underground inspiration and want a hat that will help them express their distinctive spirit. Wear a Goorin hat and you can tell your story without ever having to say a word…



Like you, perhaps, a Goorin hat is full of contradictions: It is timeless and timely, grounded and groundbreaking. Rooted in tradition, yet calling for change. You are defined by the hat you wear.


Viva la Revolution!



And here at Urban Excess ... well we agree! The statement above is exactly the reason we keep coming back for more.



Just to give you a quick run down of what we stock in the Goorin range here's out top-picks:



This is an absolutely stunning Trilby Hat and a great example of why we stock Goorin. The Public School tie around this Trilby Hat offsets the dark black felt. The Bookie Trilby Hat is just one of many Trilby Hats that we stock from Goorin.


Other Goorin Trilby Hats include:



The Goorin Catalina Straw Trilby Hat

The Goorin Harris Perforated Trilby Hat in Black

The Goorin Di Marco trilby Hat





There's no messing about with this Flat Cap. The Goorin Heathcliffe Flat Cap is made from a traditional block and delivers all the detailing you'd expect from a heritage brand such as Goorin.



Other Goorin Flat Caps include:



The Goorin Herringbone Flat Cap

The Goorin Sleepy John Flat Cap





Goorin display here their ability to embrace the contemporary styles that flood our streets. The Goorin Aperture is a combination of new styling on an old military cap block with new fabrics based on an old colourway. Here at Urban Excess we love it and we stock masses of military caps from Goorin.



Other Goorin Military Caps include:



The Goorin Black Awol Military Cap

The Goorin Matt Res Military Cap

The Goorin Private Military Cap



All the best

Tom @ Urban Excess